The Queen’s Gambit is Netflix’s most-watched scripted limited series to date. Ok, it’s true that Netflix measures a “view” as anything more than two minutes of content, but this series attracted 62 million account viewers during its first month! Pretty impressive, right?
In the article here below, The Guardian gives us some possible explanations. A mix of deep feelings, fashion addiction, esthetics, interior design, vintage mood “making chess sexy”. I agree.
To me, it’s an almost perfect showcase of all the storytelling pillars as well: it’s an essay about what is “empathy” (vs sympathy), about the key role of a deep need creating the characters’ flaws and growing paths, about the right balance between contrasting emotions, about the poetry of editing and the powerful use of colors, lights, and shadows to convey visual meanings. Brilliant!
From a marketing perspective: just wondering how and when companies will leverage this incredible “chess trend”. So many potential collaborations!
What do you think?