APPLE “thinks different”. In Sustainability as well!

This five-minute “Mother Nature” short film, is absolutely brilliant!!!😍

Apple proves to be a one-of-a-kind player in terms of brand consistency: years go by…but Apple keeps leveraging on its “think different” overarching archetypal message in a distinctive and engaging way.

Sustainability is no exception!!!

Apple unveiled two short films at its fall event last Tuesday, including one with Octavia Spencer playing Mother Nature, grilling Apple execs, including CEO Tim Cook, on how the company’s plans are coming along to be fully carbon neutral by 2030.

The video uses comedy to keep viewers engaged, as Apple reviews its progress on sustainability—across topics such as materials, clean energy, transportation, water usage and more. Tuesday marked a sustainability milestone for Apple, as it announced the new Apple Watch is the first of its products to be completely carbon neutral.

Do you like It? An amazing corporate Communication lecture, in my opinion. Love the tone of voice and Tim putting his face on this: the whole message feels much more genuine.